WordPress.com Introduces Scheduling for Social Media Posts

WordPress.com is venturing into the realm of social media management applications with its latest feature that allows users to schedule Facebook, Twitter, and LinkedIn updates for individual posts. This goes beyond the basic Publicize functionality that automatically shares posts to connected accounts as soon as they are published, giving users the ability to automate their content marketing to social networks for the most optimal time for sharing.

It’s difficult to know how a post will appear on social networks once it has automatically been shared, which is one reasons why many people choose to manually share a post for the best presentation. You want to ensure that the right thumbnail will show up with a message customized for each network’s particular audience....

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