If you’re a newbie blogger that wants to build your brand and reputation online, guest blogging is a helpful way to not only get more followers, but also to help you build credibility (and perceived expertise).
That said, some people think that guest blogging is dead. In fact, that’s exactly what Google’s Matt Cutts was trying to get across in his own article aptly titled “The decay and fall of guest blogging”.
To be fair, Matt Cutts’ article focuses on pointing fingers at those who go about guest blogging in a black hat SEO/spammy way. He warns against those who focus on gaining a quantity of backlinks without providing quality in terms of the resulting content.
But by following white hat SEO best practices, there are still many benefits of guest blogging.
Here are just a few reasons to consider guest blogging:
Done right, guest blogging can be one of the most effective ways to promote yourself and your business.
The Benefits of Guest Blogging
Assuming that you go about it the right way (and we’ll go over how to do that shortly!), the benefits of guest blogging are numerous:
More website traffic.