You may have heard of FOMO and social proof notifications when reading about latest marketing trends.
FOMO, short for fear of missing out, is basically a marketing technique used to create anticipation and excitement for a product.
It uses a basic psychology principle to help customers make a buying decision, faster.
In this article, we will show you how to properly use FOMO on your WordPress website to increase conversions and sales.
What is FOMO and How it helps with Conversions?
FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy.
As a website owner, you can take advantage of this human behavior in your marketing strategy and improve your conversions.
The concept of FOMO is not new, it’s actually been used by marketers even before the arrival of internet. However with online marketing, FOMO has become far easier to implement and much more effective.
For example, if you run an online store, then you can create anticipation about an upcoming sale, limited time offers, and by adding social proof to your landing pages. » Read More