How to Optimize Your WooCommerce Store for the Holidays

No matter how specialized or all-encompassing your e-commerce store is, chances are that the upcoming holiday season will bring new revenue sources to your doorstep. According to data, projected spending for this year’s holiday season is above $120 billion in online sales in the US only. This is a staggering number and it indicates that people do order international goods from abroad and ship them to friends, relatives, and others in their network.
This type of traffic needs to be sustained both on the server and client side of the equation. According to research predictions, this year’s holiday season will see a 32% increase in mobile e-commerce purchases. With that in mind, let’s take a look at several ways in which you can optimize your WooCommerce store for the coming holidays.
Specialized Landing Page
It’s important to note that your landing pages and related content should be ready several weeks before the holiday season begins. This is done to ensure that search engines such as Google, Yahoo and Bing have ample time to ping your pages as relevant to the upcoming holiday rush. Metadata that corresponds to the holiday in question is also a good addition in order to boost your pages’ SERP ranking as much as possible.

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