By 2022 around 550 million Chinese will be part of the middle class according to data released by the Chinese Bureau of statistics. The growth of the middle class in emerging markets is part of a global trend that is being repeated in countries as diverse as Indonesia, Brazil, Nigeria, and Turkey. It is the single largest economic transition in our generation.
This is a huge business opportunity for website owners. Setting up a multi-language website on WordPress is super simple with the WordPress Multilingual Plugin (WPML), but there is a lot more to running a multilingual site than just hitting publish in a new language.
One of the first sites I launched, more than six years ago now, was a multi-language website. We wanted to access a larger audience with the same content. Unsurprisingly it was a lot more complicated to run the site than we first thought. Here are five lessons I wish I knew before I got started.
1. Using Automated Translation Tools
The first choice you are going to need to make when running your multi-language website is how to translate your content. You can either hire native speakers (more on that in a bit) or use an automated service such as Google Translate.