How to Ensure Your WordPress Product Stands Out in a Saturated Market

There are 50,000+ WordPress plugins in the official repository and new plugins get added each day. Themeforest lists around 11,000 themes and CodeCanyon adds 6000+ plugins to the list. That’s a huge number. And a gigantic problem for those searching for that one particular product to suit their needs.
It becomes difficult to choose one out of hunderds of good products available for a particular functionality. And for product owners, it can be nearly impossible to make your product stand out among the options. There isn’t much room for error in terms of getting the presentation right.
The good part is that marketing the product can be your differentiator – to put across the product’s USPs (Unique Selling Points) in the most convincing manner possible.
How can you do this? Here are a few tips.
#1 Improve the content on your product website
Your product website serves as the first point of impression of your product. It is, therefore, a crucial element in convincing potential buyers about the ability of your product to generate value in their businesses or projects.
Create relatable and easy content for your product’s website. The content should be able to bring out the key edge your product has over its competitors.  » Read More