Do you want to create a custom landing page on your WordPress site? Landing pages help businesses convert website visitors into customers and leads. In this article, we will show you how to easily create a landing page in WordPress.
What is a Landing Page?
A landing page is a purpose-built page designed to increase sales or generate leads for a business. It is used in paid marketing, email, and social media campaigns. Users coming from these sources will land on this page first, which is why it is called landing page.
What is the difference between the homepage and a landing page?
A homepage is your website’s front page and what users will see when they enter your domain name in their browser. On the other hand, a landing page can be a standalone page where most visitors land from paid or third-party traffic sources.
A homepage is designed for visitors to engage with your website, explore other pages, browse products, or sign up. It has more links and provides users with more choices.
On the other hand, a landing page is built for conversion.