How to Add Scroll Depth Tracking in WordPress with Google Analytics

Do you want to add scroll depth tracking on your WordPress website?
Scroll depth tracking allows you to see how far a user scrolls on any page. This data helps you see if your visitors are actually reading your long posts and when they lose interest, so you can modify the content to keep them engaged.
In this article, we will show you how to easily track user scrolling in WordPress using Google Analytics.

Why Track User Scrolling in WordPress?
Generally, scrolling occurs when a user wants to see your content below the preview screen. It is a primary activity that all users perform to look at your content.
This makes scroll depth tracking an important measure to track user engagement. In addition to that, it gives you plenty of insights about user interaction on your site and helps you improve pages for optimal length.
For example, you can find out how much an average user scrolls when viewing your site, which long reads they liked the most, what makes them lose interest, etc.
With these insights, you can then optimize your pages for better user engagement and higher conversions.  » Read More