Elementor has acquired Layers WP, a WordPress site builder that was previously marketed as an all-in-one theme solution for getting a business online. Layers co-founders David and Marc Perel identified Gutenberg as the main reason for the sale in their farewell announcement:
With the arrival of Gutenberg we realized that a big change was required for Layers to keep pace. A massive investment of time and money was needed so we had to assess the best way forward. Having spent all of our 20’s working 18 hour days to build beautiful WordPress products we reached a point where we felt it best to partner with another company to try take Layers to the next level.
Elementor is the leading WordPress page builder, with more than a million active installations. CMO Ben Pines said they estimate that number to be closer to 2 million, based on the daily install rate. The company has grown from 6 employees to 55 since it launched in June 2016.
Elementor was well-prepared for Gutenberg’s inclusion in 5.0. While other page builders are still considering how to move forward with the new editor, Elementor released its Elementor Blocks for Gutenberg plugin in October 2018,