If you run a blog or a website with regularly updated content, then you may not realise it, but what you’re doing is content marketing.
You may be reluctant to think of it this way, thinking instead of the craft of your writing or the usefulness of your content to your customers. But if you’re creating content that you want people to consume on your site, then that’s a form of content marketing.
Content marketing is a powerful way to build a loyal audience of followers and customers. In my view, it’s the first form of marketing that anyone trying to sell online should consider. It’s more controllable than social media, has a wider reach than newsletters, and is cheaper and longer lasting than advertising.
In this post I’ll give you some tips for getting the most from content marketing. I’ll cover:
The benefits of content marketing
Identifying your target audience
Content production and management
Strategic sharing of content
Once you’ve read this you’ll have some practical tips you can use to make your own content marketing more effective, and hopefully you’ll be inspired to do so too.