This is a guest post written by Katie Keith, co-founder of Barn2 Media.
Getting a WordPress product from idea to launch is a notoriously difficult process and something we’ve now done successfully five times at Barn2, the WordPress plugin shop I co-founded with my husband, Andy.
As I wrote previously on WP Tavern, we established Barn2 in 2009 as a WordPress agency. I’d always wanted to work for myself, and for seven years we established ourselves as a leading UK WordPress agency making websites for clients. Three years ago we made the shift from selling websites to selling WordPress plugins. Barn2 is now a mature WordPress product business, and we’ve got to this point by being careful about which products we make. We’ve learned a lot through this process, taking the “usual” advice whilst doing things our own way.
This post is about how we built our next WooCommerce addon: I’ll cover how we’ve decided on our new product, market research, technical challenges, and how we’re adding the new product whilst remaining a husband-and-wife team. If you’re interested in WordPress products, » Read More